Client Overview.

Dordick Law Corporation, a premier personal injury law firm, sought to enhance its digital presence and improve engagement through Facebook Ads. While the legal industry boasts one of the highest average click-through rates (CTR) at 1.61%, Dordick Law’s initial campaign was underperforming—falling below both the industry benchmark and the overall average CTR across all sectors (0.90%). Recognizing the need for a more strategic approach, Dordick Law partnered with us to refine its content strategy, optimize ad performance, and drive meaningful audience interactions.

Case Study.

Challenges

The existing ad campaigns struggled to capture user attention, leading to a CTR that fell below both industry benchmarks and general business sector averages. The content lacked the organic, authentic appeal necessary to resonate with potential clients, making engagement difficult. Additionally, the targeting strategy required refinement to ensure ads reached the right audience at the right time, maximizing their effectiveness and impact.

Our Approach

Creative Spoons implemented a multi-layered strategy designed to enhance engagement, increase conversions, and elevate Dordick Law’s brand authority:

A Few Ads Created

Results.

Through our strategic approach, Dordick Law’s campaign saw a significant turnaround: